PPU Module 4 - Planning Your Launch

PPU Module 4 - Planning Your Launch

At the end of the previous module, I told you that I was going to tell you how to plan your product launch. As I said, you might find that a little strange, because I’m explaining how to launch before I tell you how to create the product you’re launching.Well, planning your launch can (and probably will) influence what your product looks like, so you need to do that first. This module will show you how to plan your launch. Please don’t be intimidated if you’ve never launched a product before. It doesn’t have to be an award-winning marketing performance with all the “big names” on board. You can be successful without all of that. It works for me every time I do it. Not every launch is a home run, but the vast majority are successful in the way that really counts—they make me money.



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